The ranker
Lead Vendor Scorecard
Settle it. Enter what you pay, who you actually reach, and who closes. The real cost-per-policy is math — and it's usually not what you think.
| Vendor | Cost / lead ($) | Contact rate (%) | Close rate (%) |
|---|---|---|---|
Ranked by real cost per policy
Fill in at least one vendor with a contact and close rate above zero to see the ranking.
Sample verdict
"LeadSource C: Drop. You're paying $9 to reach 25% and close 4% — that's $900 per policy. Your best channel does the same for $208."
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Keep / Renegotiate / Drop for each vendor, the exact numbers to bring to the phone call, and what a good vendor should look like.
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